Care Technology

Radialux Instant Micro-Ion Technology

We have carefully tailored our formulas to deliver a balanced mix of nourishing, moisturizing, stimulating and strengthening ingredients to match the hair's needs. Micro-Ions are positively charged conditioning molecules used in our Care range. They are attracted to the negatively charged damaged hair areas, where they disperse electrostatics and restore them. This results in a smooth hair surface with improved light reflection, resulting in increased shine. The effect has been proven via lab testing and stylist qualification, as well as through the experience of our vast international hairdresser community. You'll notice the ultra-smooth hair feel, great shine, and other tailored benefits instantly after the first use. For example, the Color Radiance line gives the hair color a visible boost and the Impressive Volume line immediately provides extra volume.

Radialux

"Radia" stands for the light reflecting properties of a smooth hair fiber. "Lux" means light.

Micro-Ions

These are positively charged conditioning molecules used in our Care range. They are attracted to the negatively charged damaged areas where they disperse electrostatics and restore them. This results in a smooth hair surface with improved light reflection, leading to increased shine.